omnichannel healthcare Marketer driving enhanced customer experience and business impact
Summary
When you love what you do, it's not work, it's passion meeting purpose.
Passionacious. That's me. I am a digital healthcare strategy leader passionate about delivering innovation and enhanced customer experience to improve health outcomes. A change catalyst, I advocate for innovation efforts that drive business impact and am committed to their success.
As a healthcare marketer, I partner to grow brands and solve problems by delivering value-driven programs that improve customer engagement and enhance the patient journey. I direct efforts to enhance, measure and optimize the effectiveness of omnichannel consumer (DTC) and healthcare provider (NPP) marketing and media campaigns.
My career combines expertise in product marketing, digital strategy, content marketing, social media and CRM. I am also skilled in digital transformation, change leadership, analytics and business insights.
I have successfully led start-up roles across pharmaceutical, information technology and services, and broadcast media industries. I liaise across people, process, and technology, to create a vision, spur transformation and achieve operational efficiencies.
Colleagues tell me that they learn much from the omnichannel expertise that I share.
Leading digital transformation to implement a scalable and growth-oriented customer-centric commercial model.
Omnichannel expert on brand and disease education strategy and media development across marketing programs. Optimize the customer experience and engagement of multi-channel HCP and DTC campaigns.
Create measurement plans aligned to strategic imperatives. Lead and produce comprehensive measurement analysis and share actionable insights to further campaign performance.
Building marketing dashboard to develop comprehensive customer view that informs engagement and NRx insights. Ensure data integrity and dashboard enablement across partners.
-
Healthcare Businesswomen's Association (HBA), Board of Directors, Programming
Suburban Delaware Valley Chapter, Jan 2023-present Membership & Engagement Director, Jan 2021-Dec 2022
Strategic liaison to Teva Oncology’s in-line and launch brand teams, agencies and the MCM Center of Excellence within the Specialty Medicines Division. Partner with marketing leads to define, execute and optimize brand strategy, media and KPIs. Provide support for field programs and non-personal promotional channel campaigns.
-
Public Speaking, Presenter/Panelist, Industry Conferences
Participate in marketing and life sciences events or publications, across topics:
Digital Marketing & Analytics
Digital Transformation
Content Marketing
Customer Experience
Change Management
Omnichannel Marketing
Social Media
-
Snr Mgr Digital Marketing, WW Mkt & Communications, Unisys Corporation
Established online marketing role within the services/software consulting division; managed B2B digital marketing and web development. Supported product launches, portal development, and email marketing.
-
Assoc Dir eStrategy, Global Commercial Development, CSL Behring
Established global eStrategy role and championed digital marketing across the organization. Re-launched and grew corporate and affiliate market online presence.
-
Director eStrategy, Global Commercial Development, CSL Behring
Managed team of 2 for digital marketing and emerging media strategy. Partnered with 4 therapeutic area franchises to support global commercial strategy and PR efforts. Developed integrated healthcare professional and patient marketing promotional programs for product launches, medical marketing, and lifecycle management initiatives.
-
Global Head, Digital Communications, CSL Behring
Established and managed Digital Center of Excellence with a team of 5 in US and Australia, including annual strategy, budget and forecast responsibility within Corporate Affairs & Communications. Led digital transformation efforts. Evolved digital, content marketing and social media capabilities and technologies to improve corporate reputation, talent acquisition, and customer experience, strengthening the corporate-commercial brand connection.
Proudest Accomplishment
Establishing and maturing digital marketing and social media through passion, advocacy & education.
Traveling and learning about new places and cultures brings me joy. I'm happiest biking or hiking and enjoy the outdoors. I'm a foodie who loves to cook as well as a good microbrew.
What are your long-term goals?
I'm a life-long learner, who continues to apply ongoing knowledge to help colleagues and patients embrace value-driven, personalized marketing that delivers great customer experience. I'm currently working to apply behavioral health and design thinking principals in my daily work.
What are you working on right now?
I'm on the Board of Directors responsible for Membership & Engagement for the local chapter of the Healthcare Businesswomen's Association. I've also mentored through their leadership development program, and served on the Marketing and Communications Committee.
It's important to pay it forward.
What's the most important question you can ask?
This is really a two-part question. It's essential to start by asking "Why?" If you aren't clear on why you are doing something, it's hard to develop an effective strategy to achieve your objectives. That's why creative briefs are so important. Simon Sinek explains how great leaders inspire others to take action in his bestseller, "Start With Why." Â
But also critical to ask is "How?" You need to be clear at the start of a project or campaign, how you are going to measure the success of your business objective and set those KPIs upfront. Then you can figure out if your program is really working, how to optimize it and make the decision to continue or stop it.
How did you choose your profession?
My professions chose me. By applying previous marketing and communications skills with evolving technology, I've worked across industries and roles. I learned digital and mobile marketing, social media, analytics, content marketing, and customer experience. I love the digital/
omnichannel world because you never stop learning.
Conferences
Pharma Customer Experience Summit
Re:Imagine Pharma Panel on Omnichannel Innovation & Data Centricity
Discussion on Digital Transformation, eyeforpharma
Content Strategy Presentation, EXL's Digital Pharma Summit
Pharma Customer Experience Summit
Re:Imagine Pharma Panel on Omnichannel Innovation & Data Centricity
Discussion on Digital Transformation, eyeforpharma
Content Strategy Presentation, EXL's Digital Pharma Summit
